Could you write (minimum of 500 words) about Competitor and industry analysis. Also, write a (minimum of 500 words) summary and conclusion as a potential investor.

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Could you write (minimum of 500 words) about Competitor and industry analysis. Also, write a (minimum of 500 words) summary and conclusion as a potential investor.

Explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?

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Explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?

Using two different examples, apply the Marketing Concept to non-profit organizations and explain how the application works.

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5. Using two different examples, apply the Marketing Concept to non-profit organizations and explain how the application works.
6. List, explain, and give examples for three of the basic pricing strategies. What factors must be considered when setting prices? Has Price (in today’s marketplace) become the most important component of the Marketing Mix? (Explain your argument with examples.)
7. What is the difference between “sales activity” and “Sales promotion”. Give examples
8. Using the Pizza industry, cite examples that clearly distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect the marketing mix?
9. List and explain five important changes/trends affecting marketing and ultimately the strategic planning process.
10. What is meant by “The Channel of Distribution”?

What watershed do you live in? Is there a local watershed citizens org where you live, and what work do they do?

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The term “watershed” has come up in many of our posts. Watersheds have been called our “natural address” and our “true neighborhood.”
-But what is a watershed?
-What do “watershed management” or a “watershed approach” have to do with water quality management?

What watershed do you live in? Is there a local watershed citizens org where you live, and what work do they do?

One rich source of fallacies is the media: television, radio, magazines, and the Internet (including, of course, commercials.) Identify two distinct fallacies you see committed in the media. Do you think it is more likely that you will not be fooled by these fallacies having studied logic?

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One rich source of fallacies is the media: television, radio, magazines, and the Internet (including, of course, commercials.) Identify two distinct fallacies you see committed in the media. Do you think it is more likely that you will not be fooled by these fallacies having studied logic? What do you think those presenting these arguments assume about the logical skills of their viewers? Is this a good or bad assumption for them to make?

4 P’s of marketing; product, place, price, and promotion (Kotler, 2007)

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4 P’s of marketing; product, place, price, and promotion (Kotler, 2007)

No less 200 words..

4 P’s of marketing; product, place, price, and promotion
Consider the 4 P’s in terms of businesses who sell their products or services over the web. How has the importance of each of the 4 P’s changed after the shift to internet commerce?

In the selling concept business model, which of the four elements of the marketing mix is most heavily emphasized?

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In the selling concept business model, which of the four elements of the marketing mix is most heavily emphasized?
a. promotion
b. place
c. production
d. price
e. people

When a manager threatens to fire a salesperson unless she sells more products to customers, this manager is using: Negative reinforcement Extinction Positive reinforcement Self-reinforcement

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When a manager threatens to fire a salesperson unless she sells more products to customers, this manager is using:
Negative reinforcement
Extinction
Positive reinforcement
Self-reinforcement

What are some trends or mega trends that you have personally recognized in the macro environment?Which of these trends or mega trends do you think marketers should target? Why?

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What are some trends or mega trends that you have personally recognized in the macro environment?Which of these trends or mega trends do you think marketers should target? Why?

How are both internal and records and marketing intelligence systems of value?

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How are both internal and records and marketing intelligence systems of value?

Why are marketing information systems necessary?

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Why are marketing information systems necessary?

Why is the marketing plan one of the most important elements of the marketing process?

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Why is the marketing plan one of the most important elements of the marketing process?

What are the key components of an effective marketing plan?

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What are the key components of an effective marketing plan?

Why are the production concept, product concept, and selling concept of limited use for conducting business operations today?

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Why are the production concept, product concept, and selling concept of limited use for conducting business operations today?

What marketing challenges and opportunities do businesses face today?

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What marketing challenges and opportunities do businesses face today?

How is marketing management both an art and a science?

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How is marketing management both an art and a science?

Comment on how the servicescapes shapes the behaviors of both customers and employees at your service.

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Comment on how the service escapes shapes the behaviors of both customers and employees at your service.

Given the position of the iPod in the growth stage of its life cycle, which of the following OM Strategy/Issues should the makers of iPods be least concerned with at the current time?

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Given the position of the iPod in the growth stage of its life cycle, which of the following OM Strategy/Issues

should the makers of iPods be least concerned with at the current time?
a. forecasting
b. cost cutting
c. increasing capacity
d. product and process reliability
e. enhancing distribution

Which of the following has progressed the furthest along its product life cycle?

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Which of the following has progressed the furthest along its product life cycle?
a. drive-thru restaurants
b. Internet search engines
c. iPods
d. LCD & plasma TVs
e. Xbox 360

Describe the current market structure?

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Happy Pets Inc has had a virtual monopoly for antidepressant drugs for animals for many years (similiar to Eli Lilly’s product Prozac for humans). With a patent on this drug, it has had very little competition and this drug has been a major source of company revenue and profit. However, the patent will soon expire and other drug-manufacturing firms seem to be preparing to enter the market in competition with Happy Pets. Describe the current market structure?

An electronic eye camera used to monitor the eye movements of subjects looking at a series of advertisements would be considered a tool for _____.

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An electronic eye camera used to monitor the eye movements of subjects
looking at a series of advertisements would be considered a tool for _____.

a. mechanical observation
b. electronic observation
c. physiological observation
d. human observation
e. behavioral observation

Assume that you have the following decision-making options: (1) make the decision on your own with available information, (2) consult others before making a decision, and (3) call a meeting and reach a consensus, seeking to arrive at a final decision everyone can agree on. Which approach would you use to make each of the following decisions, and why?

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6. (TCO 5) Assume that you have the following decision-making options: (1) make the decision on your own with available information, (2) consult others before making a decision, and (3) call a meeting and reach a consensus, seeking to arrive at a final decision everyone can agree on. Which approach would you use to make each of the following decisions, and why?

1. You are a golf course designer hired by Trysting Tree Golf Club to renovate its golf course. You have worked closely with the board of directors of the club to develop a new layout that is both challenging and aesthetically pleasing. Everyone is excited about the changes. The project is nearly 75 percent complete when you encounter problems on the 13th hole. The 13th hole at Trysting Tree is a 125-yard par three in which golfers have to hit their tee shots over a lake to a modulated green. During the construction of the new tee box, workers discovered that an underground spring runs beneath the box to the lake. You inspected the site and agreed with the construction supervisor that this could create serious problems, especially during the rainy winter months. After surveying the area, you believe the only viable option would be to extend the hole to 170 yards and create elevated tees on the adjacent hillside.

2. You are the project leader for Casino Night on campus, a charitable event organized by your group to raise money for the homeless. The event was a big success, garnering a net profit of $3,500. Before the event, your team researched nearby organizations that support the homeless and to whom the money could be given. You narrowed the choices to the Chunk of Coal House and St. Mary’s Soup Kitchen. Eventually your group decided that the funds be given to Chunk of Coal. You are about to write a check to its director when you read in the local newspaper that the Chunk of Coal House has terminated operations. What should you do with the money?

3. You are the leader of a new product development project. Your team has worked hard on developing a third-generation product that incorporates new technology and meets customer demands. The project is roughly 50 percent complete. You have just received a report from the marketing department detailing a similar product that is about to be released by a competitor. The product appears to utilize radical new design principles that expand the functionality of the product. This poses a serious threat to the success of your project. Top management is considering canceling your project and starting over again. They want you to make a recommendation.

A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands’ messages, and so forth. These observations led to improvements in training new reps.

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A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands’ messages, and so forth. These observations led to improvements in training new reps.

In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process?

You have just been named the director of casino operations on the cruise ship Manana.

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You have just been named the director of casino operations on the cruise ship Manana. You are
considering the current state of the casino’s operations:
•The casino is the largest in the fleet by square feet.
•The casino has the most slot machines of any member of the casino fleet.
•The casino patrons love that the casino is open for 24 hours a day while at sea.
•The casino has been named Casino of the Year by a cruising trade publication.

Give a recommendation to Mr. Wilson of which city to place the coffee pushcart in. Also, explain why you choose this city and how it will impact the economy.

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Give a recommendation to Mr. Wilson of which city to place the coffee pushcart in. Also, explain why you choose this city and how it will impact the economy.

“Me too” products are _____.

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“Me too” products are _____.
a. products that need to be bought along with the original product
b. secondary products that customers need to be reminded to buy
c. products that lack a unique image or benefi t
d. products that are classifi ed as children’s toys and entertainment products
e. products that are included for free with the desired product

Suppose your marketing department does a survey of potential users and finds that these users place the following values on the two versions of your software.

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Suppose your marketing department does a survey of potential users and finds that these users place the following values on the two versions of your software.

Software Version Home Users Commercial Users
Full featured version $175 $225
Disable version $150 $200

If the numbers of home and commercial users are equal, and you cannot distinguish between commercial and home users, what is the msot profitable pricing strategy? Assume the MC of prodcution is zero. Explain your answer.
a. Sell to only commercial users
b. Sell to only home users.
c. sell to both groups using a single price.
d. Sell to both groups at two different prices.

Is treating customers with respect very important for a company to achieve long term success?

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Is treating customers with respect very important for a company to achieve long term success?

Prepare a two page typed critique discussing why you find one ad offensive and the other ad great. Also state how you would correct the offensive ad.

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Locate two current (within the last 12 months) advertisements — one that you find offensive and one that you consider to be “the best.” (Each must be from different media types, both must be from American media, and actual source documentation must be provided for where and when the ads ran.) Note: YOUTUBE ads can not be used.
1.Prepare a two page typed critique discussing why you find one ad offensive and the other ad great. Also state how you would correct the offensive ad.

The 4 Ps of the marketing mix are _____.

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The 4 Ps of the marketing mix are _____.
a. product/service, price, place, people
b. potential, price, place, people
c. product/service, price, place, promotion
d. product/service, promotion, potential, price
e. price, purchase, placement, product/service